A hotel is not a simple place to leave your luggage and where to sleep a few hours.
A hotel is a home away from home.
I’m sure your hotel is beautiful and the staff is very well prepared, but how effective is your communication?
We live in a world where visual content is king: we consume it constantly, almost without realizing it.
Every website, advertising, or post, has at least one image.
Images are therefore important, but in the hotel industry, they are fundamental.
The photographs of your hotel, in fact, create the first impression on a potential customer, and heavily influence the choice of staying or not at your property.
It is therefore evident that having images that do not match up can cause more than one problem:
The good news is that with the right images the opposite will happen: more engagement, more clicks, more bookings.
So, what are the right images for your hotel?
The basic element is obviously the quality: they must be clear, bright, crisp, and well-composed images.
But what makes the real difference is the story.
The best hotel photography is the one which aims to create a visual story that makes the observer immersed in the scene as if she/he was there.
This creates a connection that ultimately generates emotions.
And I’m sure you know well the importance of emotions in the marketing world.
In recent years I have created images all over the world for leading companies in the hotel industry (such as The Ritz-Carlton, The Luxury Collection, and Club Med to name a few), collaborating closely with the marketing and communication teams.
This gave me a thorough understanding of the industry on a global scale, expertise which I can make available to your hotel.
If your hotel needs new images or you are opening a new property, send me a message to see how I can tell the story of your hotel with my photography.